Digital Transformation for Media & Entertainment

Digital Transformation in Media & Entertainment 

Media and entertainment companies have begun their data-driven journeys. For the first time, data is being used on a large scale to deliver the right content to the right people on the right platform at the right time.


Industry Trends & Forces

  • From big screens to bite-sized content; entertainment companies will increasingly deliver content the way customers want to consume it, fundamentally altering the supply chain
  • M&E companies are breaking free of legacy productions systems to unleash the cloud
  • Cost control and employee safety are top of mind for M&E CFOs, igniting the industry to cultivate virtual collaboration fueled by cloud technologies
  • COVID-19 is provoking a conversation about the value of print advertising as digital ad agencies dive deeper into technologies to demonstrate the ROI of digital ads.
  • Forward-thinking companies are leveraging data analytics to stay close to fans in a socially distant environment and drive operational efficiencies 

Forces driving change include:

  1. Moving from the silver screen to the digital stream
  2. Breaking free of legacy systems to unleash the cloud
  3. Optimizing the content production value chain

Top 5 Opportunities for Intelligent Media & Entertainment

Media 1

Media 2



Hyper-scale Streaming Telemetry on Azure Data Explorer

Ensure a quality streaming customer experience by gaining operational visibility into the real-time delivery of content.

This comprehensive, consultant-led, turnkey solution enables the implementation of an enterprise-grade telemetry system using Microsoft Azure Data Explorer (ADX).

Streaming content providers need to be able to plan and prepare for events, simulate and test at hyper-scale, and guarantee a flawless end user video experience. This packaged solution aggregates data sources, supports multiple data types, multiple CDNs, and potentially countless concurrent users. This proven end-to-end real time platform is used by some of most recognized names in the industry.

Avoid costly events, and save months of trial and error by taking advantage of a purpose built M&E solution based on digital technologies that are revolutionizing the industry. 

Download Accelerator Details


Data, Modern Apps and AI are Pillars of Transformation 

A modern data estate and computing platform not only stores your data but also connects disparate data points. The result is a rich 360-degree of operations, lowered operating costs and better data organization.

Azure Database Migration

Data Modernization

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Modern applications provide organizational agility that can be used to  to support critical logistical information --- without cumbersome development cycles.


Application Modernization

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By embedding data and AI into your applications and services, you can provide personalized and intelligent experiences,  

Azure Data & AI

Data & AI

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The above strategies are all critical components to modern M & E. What is unique and hard to find, is a technology partner that provides all these capabilities in-house. InCycle can not only do that, but also wants to help you achieve the next level of success. Contact us today to get started.

Happy Customers

Media and Entertainment Customers

“InCycle came into a complex environment, quickly adapted, and provided the technical (Azure) expertise needed to efficiently scale our operations."

                                                                                                                                                   Senior Director of Engineering, Leading Entertainment Company

Microsoft Azure for Media & Entertainment

Azure is the intelligent cloud for content owners and creators. The Microsoft platform offers everything you need for content creation, content management and distribution --- all on demand, in a completely secure environment.

By leveraging Azure, InCycle helps media companies realize their digital transformation goals by helping customers innovate and create apps that deliver media experiences to large audiences on the world's most popular devices and browsers. If you have a vision, or need help navigating the art of possibility, InCycle will help you get there!



Media and Entertainment Customers Cameraman

Data Modernization Smart Start


What our clients say ...

“InCycle came into a complex environment, quickly adapted, and provided the technical (Azure) expertise needed to efficiently scale our operations”

Zac Shenker

CBSi, Senior Director of Engineering

Our team was seeking to leverage advanced analytics and machine learning to drive more profitable sales and marketing campaigns. InCycle delivered a Microsoft Solution Assessment and provided the Azure expertise that greatly accelerated our adoption, and value to the business.”

Myffy Hopkins

Data Scientist, Banfield

“InCycle provided both hands-on training and implementation services for the containerization of our application. Both went beyond our expectations!”

Daniel Force

Manager, Technology Delivery & Management

“Working with InCycle enabled us to quickly prototype a test environment in Azure with almost no upfront effort.  InCycle’s expertise has shown that they fundamentally understand the technology, listen to customer’s needs and requirements and then can quickly implement a precise customized solution.”

Craig Steinfort

Test Manager, Rockwell Automation