Success Stories

GOODYEAR Innovates on Azure PaaS to Improve Marketing


The Goodyear Tire & Rubber Company (Goodyear) is an American multinational tire manufacturing company based in Akron, Ohio. Goodyear manufactures tires for automobiles, commercial trucks, light trucks, motorcycles, SUVs, race cars, airplanes, farm equipment and heavy earth-mover machinery

Business Challenge

The company’s marketing suffered from an arduous and manual process to collect and distribute competitive information. Response time to dealerships was too long and information was quickly outdated. The current screen scraping application was neither efficient nor scalable.
  • Client:Goodyear
  • Project url:
  • Category:Software/Technology

Our team of senior architects worked with Goodyear to architect and develop an Azure PaaS solution leveraging app services, database elastic pool and Power BI. The solution was managed and delivered with Azure DevOps.

As a result, Goodyear realized a 90% decrease in time required to collect and distribute marketing information. It also decreased related operational cost by 80% and accelerated the application innovation and release cycle.  

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